just group

just essentials

industry
fashion

services provided
project visual identity, print

brief
The Just Group (Just Jeans, Dotti, Peter Alexander, Portmans, Jacquie-E and Jay Jays) needed to formalise the procedures and protocols of internal staff across the business group.

idea
Just Essentials, an operations manual was created to effectively put into action the formal procedures and protocols in addressing daily operational issues at each Just Group store. Staff were able to quickly reference an area of concern through the simple colour coding system and content layout.

outcome
An otherwise dry topic of internal procedures and protocols was effectively communicated through a simple creative exection.

credits