industry
automotive
services provided
creative planning, visual identity, print
brief
Car enthusiasts have always turned to merchandise as an extension of their passion and loyalty towards a car brand. Initially Nissan has been using merchandise as promotional give-aways. This led on to realising the opportunity to develop another revenue stream but mainly to enhance brand loyalty amongst specific customer groups.
idea
Through research on vehicle owners and their aspirations, specific categories of merchandises were developed suited accordingly to the specific customer groups. For example, a Nissan Z would communicate adrenaline and a Nissan Xtrail would be all about adventure. Basically the idea was to design merchandise that will excite them. Four categories were developed: Lifestyle, Adrenaline, Executive and Adventure.
outcome
The Adventure series were the first to be commercially produced with the others to follow suit.
credits
art director: matthew braden
graphic designer: matthew braden
account manager: sharyn o'brien, eddie ho
research: sharyn o'brien
production: michael barry |
