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Our ability to deliver successful campaigns are based on our three elements of service integration. Strategy. Creative. Execution. It is these three elements that will bring your ideas to live, from start through to finish. However as the client, what you get is the perfect integration of these three elements. One effect.
Things may not always start with the strategy but we believe it’s a good starting point. Proper planning is essential to any campaign to ensure it is headed towards the right direction. This is where we build the intimate relationship between qube and your brand so that we can understand your objectives.
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Research & analysis
Identifying opportunities, problem-solving, market segmentation, market scoping, buyer behaviour analysis, consumer insight, brand position analysis, customer data analysis |
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Strategy
Business positioning, brand positioning, product development, marketing and communications plan, concept planning and development |
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With a plan in mind and knowing which direction to go, we use the Creative engine to express the idea, all the while using the Strategy as the guide. We look at Creative as something that is not restricted to any medium. The essence of this element is to bring your idea to live. This means that every audience interaction point, we look at ways to make it a memorable experience.
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2D
Brochures, Posters, Newsletters, Annual Reports, Stationary |
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3D
Packaging, Merchandising, Point of sale, Counter displays, Merchandising, Apparels, Exhibition displays |
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New Media
Web Development, Maultimedia Presentations, Online Marketing, Digital Signage |
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Content
Magazine editorials, newspaper, website, Product/Service disclosure documents |
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No matter how solid the Strategy nor how eye-catching the Creative is, it still needs to be communicated to the right audience in the right circumstances for it to be effective. Our focus is on helping your brands get intimate with their audience so we look at different ways in getting the message across.
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Advertising
Print, Online, Ambient, Viral |
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Direct
Mail, Email Marketing, SMS Marketing, Direct response, Database marketing |
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B2B
Staff incentive programs |
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Full-senses
Exhibitions, Memberships, Contests |
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