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We are in an industry where what we do is not science, it's craft. It's also highly subjective. What sets us apart is the thinking behind our recommendations and actions and we take pride in that! Below are some articles which we like to call them thoughtPapers. Please feel free to download them and let us know how that can be applied to your brand of business or service.
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Is your website brochureware?
Brochureware refers to websites that are produced by taking a printed brochure and translating it directly to the web without considering the potential opportunities offered by New Media. The result is...
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Behind the brand
Imagine you have an idea. It may just be a raw thought and you’re not sure exactly what you’re really after. You are looking for a direction, someone to bounce the idea off. It could be a new brand, of product or service, or just simply being in touch with your customers in the most innovative way; whatever it is, it starts off with an idea.
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Below the line
We no longer live in the Information Age but rather the Information
Overload Age. Constantly day in, day out, we are bombarded with all
sorts of advertisement messages.
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Email Marketing
Whether you're making an announcement, launching a new product or promoting a special offer, sending member newsletters or press releases, product updates, or all of the above, email marketing can be a very cost effective means of communicating with your customers or prospects. Used wisely and strategically, with respect for your customer's privacy, email is one of the most powerful tools in one-to-one communications.
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